whatfinger

Whatfinger is a news and media website that positions itself as a conservative alternative to the Drudge Report.

Key Features and Statistics

• Traffic and Ranking: As of December 2024, whatfinger.com is ranked #49,338 globally and #491 in the News & Media Publishers category in the United States. The site receives approximately 1 million total visits per month, with a bounce rate of 36.81%, an average visit duration of 32 minutes and 51 seconds, and 6.12 pages per visit2.
• Audience Demographics: The site's audience is predominantly male (81.63%) and the largest age group of visitors are 65 years old and above. The core audience is from the United States, accounting for 94.51% of the traffic2.
• Content and Interests: The site focuses on news, politics, and conservative blogs. Visitors to whatfinger.com also frequently visit other conservative news sites such as Breitbart, The Gateway Pundit, and American Thinker2.

Advertising and Tracking

• TV Commercials: Whatfinger News has a presence on TV, with advertising campaigns tracked by platforms like iSpot.tv. This includes metrics on national airings, spend, and impressions across various viewing environments3.
• Online Tracking: The site uses various tracking methods including cookies and fingerprinting, with multiple trackers from companies like Cloudflare, AdSupply, and Revcontent observed on the site5.

User Engagement

• Referral Traffic: The site receives referral traffic primarily from other news and media publishers, as well as from streaming and online TV services2.

Overall

Whatfinger.com is a niche news site catering to a conservative audience, with a significant online presence and engagement metrics that reflect its targeted demographic. However, its web traffic has seen a decrease of 17.7% compared to the previous month as of the latest data2.