What you guys think about ecommerce ecosystem of kerala?
The e-commerce ecosystem in Kerala has undergone significant transformation and growth in recent years, driven by several key factors:
Growing Market Demand and Internet Penetration
Kerala is recognized as one of the fastest-growing markets in the e-commerce sector in India. The state boasts high internet penetration, increasing digital literacy, and a relatively better economic performance, making it an attractive market for e-commerce businesses3.
Technological Advancements and Local Talent
The presence of skilled web developers in Kerala is a significant advantage for businesses. These developers are well-versed in the latest technological trends, which enables companies to develop customized e-commerce solutions that cater to the local market's needs. This localized expertise helps in creating websites that are more appealing to the regional customer base and facilitates faster and more effective communication1.
Consumer Behavior and Preferences
Studies have shown that online shoppers in Kerala predominantly prefer need-based shopping, with 53.2% of respondents indicating this pattern. Additionally, many shoppers use multiple devices (laptops and mobile phones) for online shopping, and a significant portion shop from home. Price, offers, and discounts are major criteria for consumers preferring online shopping25.
Impact of COVID-19
The COVID-19 pandemic has accelerated the shift towards online shopping in Kerala, leading to new consumption patterns and increased reliance on e-commerce. This period has highlighted the importance of e-commerce in meeting consumer needs during times of physical restrictions5.
Niche and Local Products
Platforms like keralaspecial.in have emerged, focusing on marketing and selling traditional and ethnic Kerala products. These initiatives not only promote local products globally but also support the livelihoods of local manufacturers and artisans. Such platforms leverage strategic partnerships with courier services and secure payment gateways to enhance customer experience4.
Government Initiatives and Startup Ecosystem
Kerala's startup ecosystem has been supported by initiatives such as the Kerala Startup Mission, which, along with favorable FDI policies, has encouraged new players to enter the market. These initiatives have contributed to the growth and innovation in the e-commerce sector3.
In summary, the e-commerce ecosystem in Kerala is robust and growing, driven by high internet penetration, skilled local talent, favorable consumer behavior, and supportive government initiatives. The state's unique cultural and economic landscape presents numerous opportunities for businesses to thrive in the digital marketplace.