What are the most interesting products and innovations that Boston Beer is coming out with in 2025?

Boston Beer Company is introducing several interesting products and innovations in 2024 and beyond, which will be relevant into 2025:

Sun Cruiser Iced Tea & Vodka

Boston Beer is expanding its hard tea segment with Sun Cruiser, a spirits-based, non-carbonated hard iced tea. This product is made with naturally brewed tea, real vodka, and has just a hint of sweetness. It comes in several flavors, including Classic Iced Tea, Lemonade + Iced Tea, Raspberry, and Peach. Sun Cruiser has 4.5% ABV, 100 calories, and 1 gram of sugar per 12oz serving. It is rolling out in 17 markets with plans for national distribution later in the year23.

Truly Tequila Soda

Boston Beer is revamping its Truly hard seltzer brand by introducing Truly Tequila Soda. This new product line features premium tequila blanco, real fruit juice, and sparkling water. Available in flavors like Lime, Grapefruit, Watermelon, and Pineapple Guava, it contains 5% ABV and 110 calories per can. This launch is part of Boston Beer's effort to reposition the Truly brand in the evolving hard seltzer market3.

Samuel Adams American Light

Boston Beer is launching Samuel Adams American Light, a crisp and refreshing light craft lager. With an ABV of 4.2% and 115 calories, this beer is designed for everyday drinking occasions. It will be available in 12 oz. can six-packs, 12-packs, and on draft in select states, with national distribution expected in March 20255.

These products reflect Boston Beer's focus on innovation, expanding into new categories, and catering to consumer preferences for lighter, easier-to-drink beverages.