In Google Analytics, can I view traffic for a specific page?

Yes, you can view traffic for a specific page in Google Analytics 4 (GA4) using several methods:

Using the Pages and Screens Report

To see traffic for a specific page, navigate to the Engagement > Pages and Screens report. Here, you can search for the specific page path in the search field to filter the results. Change the dimension to Page path and screen class if necessary, to ensure you are searching by the correct URL345.

Adding a Page Path Filter

You can add a filter to the report to focus on a specific page. Click Add filter above the report, select Page path and set it to exactly matches the URL of the page you are interested in. This method ensures you are looking at exact matches rather than partial matches34.

Customizing and Saving a Detail Report

You can customize the report by adding a secondary dimension such as Session source/medium to see where the traffic to that specific page is coming from. To do this, click the plus icon above the Totals column, choose Traffic source, and then Session source / medium4.

Using an Exploration

Create an Exploration report to analyze traffic sources for a specific page. In the Variables section, add the Traffic source dimension, and then apply it to your visualization. This allows you to compare different traffic sources for the selected page3.

Traffic Sources for a Specific Page

To see the traffic sources for a specific page, you can add a secondary dimension like Session source/medium in the Pages and Screens report. Alternatively, you can create a quick filter to focus on the exact page path and then view the traffic sources associated with it234.

By using these methods, you can effectively track and analyze the traffic to any specific page on your website in Google Analytics 4.