How come people on Quora ask questions here, when they can get them on Google and why is Quora just a question/answer site, will it expand?
Why People Use Quora Instead of Google
Despite Google being a comprehensive search engine, there are several reasons why people prefer to ask questions on Quora:
Depth and Personal Insights
Quora provides more in-depth and personal insights into questions. Unlike Google, which often returns factual and sometimes superficial answers, Quora allows users to share their personal experiences, opinions, and expertise. This makes the answers more relatable and valuable, especially for questions that require a human touch or subjective perspectives34.
Community Engagement
Quora has a large and diverse community of users, including experts, professionals, and enthusiasts. This community aspect allows for discussions and interactions that can provide multiple viewpoints and ongoing engagement around a topic. Users can follow topics and individuals, ensuring they stay updated on the latest discussions and trends34.
Specific and Niche Questions
Traditional SEO tools may not capture the diversity of queries or may report low search volumes for certain keywords. However, these keywords can have high engagement on Quora, where users ask and discuss them extensively. This makes Quora a valuable resource for understanding audience needs and gathering insights that might not be available through traditional search engines4.
Trust and Authority
Quora's reputation system, where answers are voted on by the community, helps establish trust and authority. Users can see which answers are most helpful and gain credibility from the community's feedback. This trust factor is crucial for users seeking reliable information34.
Will Quora Expand Beyond Being a Question/Answer Site?
Yes, Quora is expanding its scope beyond being just a question-and-answer site:
AI-Powered Conversations
Quora has launched Poe, an AI-powered conversation app that allows users to interact with various AI models like ChatGPT, GPT-4, and DALL-E 3. This platform aims to democratize and mainstream AI adoption, providing a single interface for users to access multiple AI products. With new funding from Andreessen Horowitz, Quora is further investing in the growth and development of Poe2.
Advertising and Marketing
Quora is also a significant platform for marketing and advertising. It offers various targeting options, including contextual and behavioral targeting, which allow businesses to reach users who are actively seeking information related to their products or services. The platform's lower CPCs compared to other major advertising platforms make it an attractive option for marketers1.
In summary, while Quora remains a robust question-and-answer site, it is evolving to incorporate new technologies and features, such as AI-powered conversations and advanced marketing tools, to enhance its utility and reach.