Do people show-off on Facebook? If yes, why?

Yes, people often show off on Facebook, and there are several reasons behind this behavior:

Reasons for Showing Off on Facebook

1. Social Validation and Insecurity:

   • Many individuals seek validation from others through social media. By showcasing their accomplishments or possessions, they can improve their self-confidence and mask insecurities25.
   • The need for validation is deeply rooted in human behavior, and social media platforms like Facebook provide an easy way to achieve this by sharing highlights of one's life5.

2. Relational Mobility and Social Environment:

   • In societies with high relational mobility, such as the United States, people may use self-promotion on Facebook as a strategy to attract and maintain desirable relationships. This is because there are more opportunities to form new connections1.
   • In contrast, in societies with low relational mobility, like Japan, overt self-promotion might be less common due to the potential for causing disharmony in long-lasting relationships1.

3. Social Comparison and Envy:

   • Facebook often presents a curated version of people's lives, highlighting successes and achievements. This can lead to social comparison, where viewers feel inferior or envious, even if unintentionally34.
   • Some individuals may post to share their experiences genuinely, but these posts can still evoke feelings of inadequacy in others3.

4. Promotion and Branding:

   • Some people use Facebook to promote products, services, or themselves. This can be seen as a form of self-promotion aimed at gaining social proof or attracting business opportunities2.

Overall, showing off on Facebook is a complex phenomenon influenced by psychological, social, and cultural factors.